There’s been a great deal of talk around the meaning of social good in recent years – and it seems that there is no one exact definition. The basic idea of social good is leveraging new technology, especially social media, to help some type of social cause.
The best part about using social media to amplify social good efforts is that social media is the great connector. It allows people locally and globally to come together around a common interest or cause. And this is the idea behind Tweet Drive.
Tweet Drive is an initiative founded by Harrison Kratz that encourages people in cities all over the world to donate toys to under-privileged and low-income children for the holiday season. That’s right – your ticket into a Tweet Drive event is a toy to be donated in the name of social good.
Harrison started Tweet Drive in 2010 as a way to expand on his previous philanthropic endeavors, and figured that social media could help his cause. Tweet Drive has created a Social Environment around the idea of helping children through the spirit of the holidays. And let’s face it – giving is the greatest thing one person can do during the holidays.
The second annual Tweet Drive is set to take place in more than 45 cities worldwide – including San Francisco. Below is info about the event along with a link to RSVP.
December 8, 2011
77 Stillman St. (Klout HQ)
San Francisco, CA
Thanks to Tweet Drive’s official sponsors: Collective Good, Klout, SCVNGR, Popchips, Social Media Club and The UN Refugee Agency.